Tuesday, 24 June 2008
The BeerTender is bunk
The subject of this post is intentional.
It is designed to spike Google searches on the BeerTender by Krups and Heineken. It is designed to inform consumers and to lead to better purchasing decisions.
Buy the BeerTender only, and only, if you like Heineken.
Do not buy the BeerTender if you are beer advocate. If you enjoy variety from the tap, then the BeerTender is not for you. Period. Consider other options immediately.
We are returning the BeerTender I got for Father's Day.
To Krups and Heineken:
The BeerTender: great idea, poor execution.
Heineken would do well to begin aggressive licensing of the "draught keg technology" and Krups would do well by aggressively encouraging Heineken to license. Around the world, beer enjoys a renaissance that is not about brand loyalty, but broad palates. And my wife and I are not going to dedicate counter space to a product that only pours one beer. In Europe the offerings might be more, but in the USA, only Heineken is available. And then the outlook is that only Heineken brands will be available.
Krups, Heineken and retailers lose in this current game of "monopoly." Consumers lose too. Sad really.
